Asos’s excess stock solution for brands & shops

The marketplace will allow jewellery and watch brands to offload excess stock.

Platform will allow companies to sell excess jewellery & watch stock.

Watch and jewellery brands and retailers will be able to sell excess stock through Asos later this year.

The online fashion giant has confirmed the launch of a virtual marketplace that will allow consumers and small businesses to sell fashion products in a similar set-up to eBay and Amazon. Asos has told Professional Jeweller that as well as fashion, the marketplace will also facilitate the sale of watches and jewellery.

Asos chief executive Nick Robertson said: “This is an exciting extension to Asos’s existing customer offer which makes perfect sense in today’s market. This is a sellers’ platform. We will start simply and continually improve the platform over time. Our sellers will shape its future.

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“With this initiative, we are able to offer both individual and corporate customers an additional channel to sell their fashion merchandise in an environment, and in front of a customer, that is all about fashion.”

Consumers will also be able to sell goods through the channel and Asos will offer them advice on how best to maximise sales potential.

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