British luxury design house Asprey London reported a positive month of Christmas trading in December, with retail sales up by 158% versus the same period last year.
The latest financial results state that Asprey London’s flagship store saw a 176% increase in sales compared to last year, while its new website enjoyed a 14% increase in e-commerce traffic.
December also saw high average transaction value across the board with important clients seeking products with investment value, primarily coloured diamonds, special timepieces and differentiated leather goods
John Rigas, Chairman, comments: “I am delighted to report on our positive Christmas Trading figures within the group, and especially pleased with the achievements in our flagship London Store. This perfomance proves our strategic initiatives are working and the company’s focus on the timepiece and jewellery categories has been well accomplished.
“The excellent results reflect the resilience of Asprey’s unique positioning in the Luxury market. We expect further growth from our continued focus and strong position of our coloured diamond offering and look forward to the introduction of our new Asprey Timepiece collection expected to launch early Spring.”
Trading performance for the first three quarters from April 1 2015 to December 31 2015 saw strong momentum with Asprey’s retail channel year-to-date increasing by 102% ahead of last year.
Asprey also endured strong sales growth in all key product categories compared to the same period last year substantially exceeding budgets. Jewellery was up 137%, while timepieces were up 331% and silver 20%.
The financial performance for the year ended in March 31 2015, with turnover to third parties decreased by 1%.
Decrease in retail sales were offset by the increase of Asprey export/bespoke distribution channels.