New 158sqft presence increases visibility and limited-edition lines.
Astley Clarke has won an increased presence inside the jewellery room of London department store Liberty, expanding into five cabinets and a wall space totalling 158 square foot.
The brand’s collections were previously housed in half of a central round counter, but its re-positioning places the Astley Clarke in a premium space, along the side of the room leading to Liberty‘s adjoining handbag room. The space includes five counter cabinets and a large back wall cabinet (pictured).
According to Astley Clarke, the expansion within the jewellery room not only offers increased visibility for its collection, but also allows the brand to launch special fine jewellery pieces into the space, including its limited-edition London Blue Topaz collection from Fao by Astley Clarke.
The eight-year-old British jewellery company has undergone recent, successful expansion through both concession spaces in luxury department stores such as Harrods, Liberty and Selfridges, as well as through a global wholesale program.
Its collections are also sold through a number of leading independent British jewellery retailers, including Robert Gatwood, Pressleys in Chichester, Fortnum and Mason in London and Selfridges Trafford Centre.
Astley Clarke is also set to take part in US trade show Couture Las Vegas, which opens doors at the end of the month at the Wynn Hotel in the Nevada city. It will showcase its fine and silver jewellery collections, with the hope of meeting the 4,000 top-tier buyers and members of press that visit Couture each year.