Dedicated site showcases company’s bespoke and fine gemstone lines.
Astley Clarke has launched a dedicated site for its luxury jewellery collections, titled Beyond Fine.
The site, which is accessed via the existing Astley Clarke site, has been created to showcase the British brand’s fine jewellery collections in a separate, luxurious setting to its main designer jewellery site.
Beyond Fine aims takes users on a journey from original sketches to the selecting of gemstones and the making of bespoke designs, acting as a platform in which Astley Clarke can show its signature Diamonds and Couture collections as well as its bespoke service.
Bec Astley Clarke, founder and executive chairman of Astley Clarke said: "The Beyond Fine website marks an exciting step towards the establishment of Astley Clarke as a leading British luxury fine jewellery brand. We wanted to be able to offer our clients a luxurious and exclusive way to shop fine jewellery online and are thrilled with the results."
Beyond Fine will also be used to showcase Astley Clarke’s latest collection Fao, a collection of fine Morganite and Rose de France jewellery set in 18ct rose gold. The range is inspired by a life’s research into the microscopic patterns within butterfly wings, a theme inherent in Astley Clarke and inspired by the work of Bec Astley Clarke’s grandfather.
Each piece of jewellery is presented on the Beyond Fine site with impactful imagery, while the story behind the piece is revealed upon the user requesting more information. Videos of each piece will go live on the site next week.