Astrid and Miyu secures House of Fraser launch

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British-born brand to be stocked in 20 stores including Oxford Street.

Jewellery brand Astrid and Miyu has announced it will be launching into 20 House of Fraser stores, including their Oxford Street and Westfield branches, and on the company’s website.

Founded by London-based duo Connie Nam and Jenny Orlova in 2011, the brand specialises in pieces featuring zodiac symbols and initials, alongside a collection of midi-rings, hand charms and rose gold-plated earrings.

The pair founded the company in order to fill a perceived gap in the market for well-designed, classic jewellery at accessible price points. Their collections are stocked in seven stores across England, Ireland and the Channel Islands, as well as on Notonthehighstreet.com. 

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The brand’s rose gold collections will be available to buy in-store at House of Fraser from May 19. Other collections will be available exclusively online. 

 

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