Audemars Piguet has announced Claude Emmenegger as its new Creative Director.
After an interesting start with Longines followed by Gucci where he created 23 collections including the G Watch, Emmenegger joined Audemars Piguet in 1999.
Passionate about complicated movements, horology, and in constant pursuit of innovation and creativity, his main creations include the Tradition of Excellence models 2, 3 and 4. Not only do they combine design and technique, they also represent a new milestone for Emmenegger in terms of approach, as case and movement are addressed simultaneously for a perfect fit.
Emmenegger, who was also the creator of the Royal Oak Concept which was first launched in 2002 after significant technical developments in horology, leads his team through the entire creative process of this highly technical piece, from drawing the first sketches all the way through to production.
In 2003, Emmenegger decided to establish his own design consulting company, working with over 40 different brands over 12 years.
Today, he returns to Audemars Piguet. His main objectives include the development of the women’s watches as well the high tech concepts and new functionalities.
Emmenegger says: “The idea is to break the rules in order to revolutionize horology.
“To break the rules, you must first master them.”