Auric opens private boutique jewellery concession

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Dover Street members-only store to host Armenta and Leyla Abdollahi.

Jewellery consultancy Auric London has launched a jewellery concession featuring four hand-picked designer brands at a special members-only clothing and fashion boutique in London.

The Dover Street-based store, Rous Iland, will play host to American brand Armenta, costume jewellery brand Gosha Atelier, fine jeweller Leyla Abdollahi and Indian gemstone jewels by Lucy Ansell.

The private members’ boutique was founded in 2006 by Clare Rous and Kara Iland, who together source fashion and accessories from around the world, “cherry-picked for [our] members to offer an alternative to the mainstream”.

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The Rous Iland showroom on Dover Street is described as a tranquil place where members can try on clothing by appointment or at a time that is convenient. It offers a number of jewellery brands including Bex Rox, Noir and Karen Walker.

Alex Gregory-Peake, founder of Auric London said: “I have hand-picked four fantastic and completely different jewellery designers to launch with, ranging from fun fashion jewellery to high end one off collector’s items.

"It seems a natural fit to open my first concession with Rous Iland, we share the same vision and approach and now we can offer their clients a great choice of jewellery to suit their lifestyle."

Gregory-Peake has also worked with international brands including Joanna Dahdah, Les Bazellas and friendship bracelet brand Alex F.
 

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