Aurum chief mulls Mappin and Webb overseas growth

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Brian Duffy says "international move" will take place in short term.

Mappin & Webb’s international expansion plans are back in the frame, according to Aurum Holdings chief executive Brian Duffy.

In an interview with the Leicester Mercury, Duffy notes the "huge" potential for Mappin & Webb overseas, promoting its British heritage and positioning as a luxury retailer and brand.

He told the newspaper that "a renewed international move" will happen in the near future for Mappin & Webb, which presently operates 14 stores in the UK, but none overseas.

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It follows a statement made in 2011 by former Aurum chief executive Justin Stead, who told Professional Jeweller that he felt “morally obligated” to restore the jewellery chain to its former glory and that it had “huge scope internationally”.

In the interview with the Leicester Mercury, Duffy also spoke of plans to grow Aurum’s fleet of premium Goldsmiths stores from 30 to 60 in the UK, coinciding with the recent news of Goldsmiths’ rebranding.
 

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