Icelandic jewellery brand Aurum is looking to further expand its presence in the UK by exhibiting at International Jewellery London this year.
Aurum has been pushing into the UK for three years now, but this year the company plans to increases it presence by showcasing at IJL.
The company last exhibited at IJL in 2014 and will return again for 2016 to showcase its range of unique jewellery by award winning designer Guðbjörg Kristín Ingvarsdótir.
Aurum is located in the lively city centre of Reykjavík. Aurum’s jewellery pieces are notable for their fine detail and delicate nuances that give them a feminine touch but at the same time a light, modern appearance. The inspiration for their shapes is taken largely from Icelandic nature.
Ingvarsdótir’s jewellery design has attracted much attention worldwide and she has taken part in many international design exhibitions, both as a solo designer and as part of a group. She was awarded first prize in the jewellery competition Spirit of the North in St. Petersburg in 2000, received the DV Cultural Award in Reykjavík for art design in 2002 and the Icelandic Visual Arts Award for design in 2008. In 2011, Aurum received the Njarðarskjöldur award for Best Tourist Shop of the Year and last year Aurum was chosen “Best boutique in Reykjavik” – of The Reykjavik Grapevine.
In the company’s jewellery store in Reykjavik Aurum have more than 40 jewellery collections. The company offers 20 ranges, spanning 400 items, to re-sellers all over the world. Every year Aurum launch three to four new collections.
For IJL the company has commissioned a striking stand design – reflecting Aurum’s passion for nature and concern for sustainability.
Aurum is currently stocked in around 25-30 stores in the UK. In January, the brand signed with an agent who has already got orders.