Author Archives: Andrew Seymour

Landmark collaboration could change the way rough diamonds are priced and sold globally

Landmark collaboration could change the way rough diamonds are priced and sold globally

Two firms with differing expertise in the diamond sector have struck a “groundbreaking” collaborative agreement that they claim could lead to the creation of a new sales channel for rough diamonds globally. Clara Diamond Solutions, which is a subsidiary of publicly-listed Lucara Diamond, and Sarine Technologies will work together on an exclusive basis in a

Parify lights up jewellery sector with PJ Awards sponsorship

LED retail and display lighting solutions specialist Parify is poised to dazzle at the 2018 Professional Jeweller Awards after coming on board as a category sponsor. The Leicestershire-based company, whose lighting solutions help jewellers improve their bottom line through improved sales and reduced costs, is endorsing the Independent Fine Jewellery Retailer of the Year accolade.

Jewellery brands risk reputations by working with the ‘wrong’ celebrities

A report by US-based celebrity endorsement specialist Spotted says that luxury jewellery brands are among a host of top consumer names that are playing Russian roulette with their reputations by working with stars who could damage their image. The study quotes from the American Journal of Advertising, which estimates that the correct celebrity endorsement can increase

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