Romance of Valentine’s pushes spend up at jewellers, says Hitachi.
Average sales values at jewellery stores in the UK have increased 9% year on year in February.
New data from Hitachi Capital Consumer Finance suggest that the average transaction value at UK jewellers this month is £1,628 as Valentine’s Day proposals increase ring sales.
The company, which tracks sales data, said that this 9% rise in February is a particularly sparkling result as it estimates that average transaction values at UK jewellers were down 11% year on year in 2012, dropping from £1,575.12 in 2011 to £1,402.34.
Hitachi Capital Consumer Finance provides finance solutions for more than 90% of the jewellery point of sale market, for retailers including Signet Group and Goldsmiths.
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