BA deal helps Chavin secure 147% sales growth

Cropped-Chavin-model-shot.jpg

The brand’s Jaguar range is now sold by British Airways Highlife Shop.

British jewellery brand Chavin is celebrating sales growth of 147% in the first five months of 2014, largely due to the launch of its Jaguar collection in the British Airways Highlife Shop and increased sell through its existing retail partners.

The brand, which focuses on raising money for key humanitarian projects in Peru, also gained new accounts at Jewellery & Watch Birmingham in February where it showcased its SS14 pieces.

Chavin managing director, Simon Ogilvie-Harris, explains: “We are thrilled with the strong start to the year as the brand continues to go from strength to strength. Since launching in September 2011 we have established ourselves as a recognisable brand in the UK market and in the second half of this year we are setting our sights on replicating this success on a global scale.”

Story continues below
Advertisement

Chavin hosted a charity benefit and silent auction at London nightclub Mahiki on May 29, raising over £1,000 for the SOS Children’s Luz Y Vida project in Peru.

Head of digital and marketing at Chavin, Jeremy Ogilvie-Harris adds: “Our on-going publicity machine is in full throttle with continued coverage in the UK mainstream lifestyle press and our jewellery becoming a favourite amongst many celebrities and supermodels. This has resulted in reports of increased sell through in our stockists.”

Authors

*

Related posts

Top