Baby G battle on Britain’s Next Top Model

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Joy beats off the competition to gain coveted spot as brand ambassador

Baby G featured on last night’s episode of Britain’s Next Top Model, as the wannabe models fought it out in a photo shoot to replace Pixie Lott as the brand’s new ambassador.

The reality modelling show, hosted by supermodel Elle Macpherson, involved the girls jet setting off to Malaysia to compete in the final rounds. The Baby G shoot, with the theme ‘pretty tough’ used the city as a backdrop as the girls fought it out to produce the fiercest – and prettiest – pose.

Baby G representative Sarah Salter coached and briefed the girls on set, and acted as the guest judge on the judging panel along with Elle, Grace Woodward, Julien MacDonald and Charley Speed.

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Salter said: “We felt that Baby G was a perfect match with Britain’s Next Top Model, and this photo shoot provided the perfect setting for the watches. All the girls did a brilliant job showcasing Baby G.”

Contestant Joy won the position of Baby G ambassador, with an image that followed the brand’s brief of ‘pretty, tough and edgy.’

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