Baby G launches its Topshop concession store

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The Casio brand expands into the heart of London’s shopping district.

Baby G has announced the launch of its brand new concession in the flagship Topshop store on London’s busy Oxford Street.

The concession, which is in store now, carries all the latest Baby G styles including watches from UK ambassador Pixie Lott and global brand ambassador Ke$ha.

Tim Gould, Head of Marketing for Casio UK, comments, ‘We are thrilled to be launching the Baby G range in Topshop’s flagship Oxford Circus store. The store epitomises youthful fashion and is a Mecca for Baby G’s key demographic: image conscious teenagers and young women who believe in style and substance. Therefore, it is the perfect platform for us to reach key consumers with our bold, directional and pretty tough Baby G watches.”

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The launch of Baby G’s concession follows the opening of G-Shock’s stand alone store on Dray Walk at east London’s The Old Truman Brewery earlier this year.

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