Back to basics for Ole Lynggaard’s 50th birthday

Brand pays tribute to its "designs for life" in new campaign.

Danish jewellery brand Ole Lynggaard has unveiled the first in a number of tributes to its 50th anniversary – which takes place in 2013 – as it focuses on a new campaign called Back to Basics.

The brand showcased new images from the campaign a BaselWorld, with Danish model Helena Christensen remaining the face of Ole Lynggaard until 2014.

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The brand is set to focus on its more classic jewellery pieces such as its Lotus collection in 2013 as a tribute to designs "made not just for now, but for life".

Charlotte Lynggaard, the brand’s designer and daughter of its founder Ole Lynggaard, said: “Good design and craftsmanship go far beyond fashion, seasons, and trends. My passion is design and craftsmanship, and I am fascinated by the jewellers behind the jewellery, by their thoughts, and history."

The campaign features Christensen weairng vintage dresses and uniforms from World War I and has been inspired by the work of Swedish artist John Bauer.



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