Backes & Strauss to unveil luxury jewellery line

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Historic London company expands beyond diamonds and watches.

Backes & Strauss is building on its heritage in fine diamonds and watches with the launch of a range of ultra high end jewellery.

The company, which was founded over 200 years ago and claims to be the oldest diamond company in the world, will unveil the collection in spring.

Backes & Strauss prides itself on its history of offering only the finest diamonds, a passion that it will take into its luxury jewellery collection.

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Each piece will feature diamonds that are cut and polished “to absolute perfection,” the company promises, then hand set in a position designed to maximise the fire of the stone.

“This year marks a return to a golden age in Backes & Strauss’ long history. They have rediscovered some classic pieces and given them a contemporary twist with the world’s most influential jewellery designers. Talent meets tradition and ideas embrace technique in a successful and common understanding,” said a spokesperson.

The Backes & Strauss jewellery collection will launch March 2010 and will be showcased at a select few key retail outlets.

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