Badboy Jewellery expands into first retail store

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Alternative jewellery specialist opens doors in Ayr, Scotland.

Family-owned jewellery design business Badboy Jewellery is celebrating the opening of its first Badboy Jewellery shop in Ayr, Scotland, specialising in biker, gothic and alternative pieces.

Badboy Jewellery was founded earlier this year by mother and son team, Hazel and Michael Freedman, and now boasts an e-commerce website and a roster of fans across the UK’s biker rally circuit.

Michael Freedman commented: “Our aim is to provide something different from other jewellery shops. We noticed that there is a very large community of people who love alternative jewellery and accessory styles, such as biker, goth, steampunk, wicca, body jewellery etc. and many informed us that the styles they were looking for were not available locally. We wanted to provide a unique range of designs for these customers that are not available elsewhere in the UK.”

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Experienced retail manager Cheryl Izzard-Brown has been appointed to oversee the running of the new store, commenting: “We opened the new store this week and the reaction already has been fantastic. Customers love our unique and unusual jewellery collections and we have had many positive comments about the design of the shop.

“People have been excited to find a shop, selling jewellery for alternative niches, which were unavailable locally in the past. The business started online, mostly with biker jewellery, but with the new shop, we have now diversified into other collections such as body jewellery and gothic clothing, which have also been a hit with our customers.”

Badboy Jewellery has also become an official sponsor of hard rock group, The King Lot – an up-and-coming Scottish rock group – in order to target their niche audience more effectively.

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