Banneya London launches interactive buying experience

Banneya

Online bespoke jewellery hub Banneya London has launched an interactive customisable fine jewellery buying experience called Banneya Meets You.

In the form of a pop-up boutique, located at 73 Elizabeth Street, Belgravia, London, the event invites consumers to meet the founders and designers behind the online company and create their own pieces of jewellery.

The interactive jewellery experience allows visitors to browse through the company’s jewellery collections designed in collaboration with the likes of Allegra Hicks, Lily Gabriella, Gisele Ganne and many more. All the jewellery is customisable in a variety of 18ct golds and an array of stones to suit the wearers style, and now for the first time customers will be able to physically play with the bespoke side of the business.

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As an ever-evolving fine jewellery collaborations platform, Banneya intends to revolutionise and change the way fine jewellery is perceived, engaged with and purchased.

From traditional jewellers to high fashion brands, Banneya collaborates with designers to create exclusive fine jewellery capsule collections. All the jewellery is then made-to-order by renowned ateliers London and is fully customisable in a selection of 18 carat golds, precious and semiprecious stones all available for purchase online.

Nominated by Walpole in their Digital Innovation in British Luxury Awards category alongside

Burberry and Anya Hindmarch, Banneya works closely with their designers to translate their designs into fully customisable and marketable fine jewellery pieces. With impeccable networks and luxury experience, creative director and co-founder Misa Zahar spent six years at Richemont honing her luxury products and retailing skills before she started Banneya. Covering innovation and operations, chief executive officer and co-founder Nimesh Thakrar is an ex-Formula One mechanical engineer and Amazon alumnus whose customer obsession has been part of Banneya’s DNA from the outset.

Having partnered with tastemaker Allegra Hicks for her first fine jewellery collection, Banneya is currently collaborating on a fine jewellery line with Tata Naka, three time consecutive winners of The British Fashion Council’s New Generation Award.

Since its launch, Banneya London has established a community of innovative and original designers and has become the destination of choice for those looking for beautifully crafted and unique fine jewellery pieces that they can make their own.

The company’s first pop-up event will run until October 13, 2017

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