Barclaycard has agreed two new partnerships that will see its bPay payment technology embedded into high street jewellery and watch brands, expanding the range of wearable devices that can be used to make contactless transactions in the UK.
The agreements are designed to complement bPay’s proprietary range – which comprises a wristband, fob, sticker and loop – and the existing partnerships that already see the technology, which is powered by Visa, embedded within fashion jewellery and mobile phone cases.
The first partnership is with high street fashion jewellery brand DCK Group with its range of ‘Tutch’ jewellery. DCK is behind the concession jewellery offered in some of the UK’s leading high street retailers, and the partnership will see bPay contactless payment technology embedded into on-trend jewellery styles on the high street.
DCK Chairman, Alan Witzenfeld, comments: “Over the 40 years that I have been in the jewellery business, the industry has seen many changes and as a business we have thrived on being ahead of the trends with both innovation and design. Our partnership with Barclaycard has allowed us to revolutionise the wearable tech market, combining the knowledge and security of a major bank with the design and expertise of the best jewellery designers in the business to launch an affordable, functional and desirable range of fashion led jewellery.”
The second partnershio is with Tappy Technologies Limited – a pioneer payment technology brand, which embeds payments functionality into watches, instantly transforming traditional timepieces into a wearable contactless payment device. Through agreements with a diverse range of highly respected fashion brands, Tappy will bring the ease, speed and convenience of contactless payments to watches available in retailers across the UK.
Tami Hargreaves, commercial director, digital consumer payments at Barclaycard, adds: “bPay was designed to meet customer demand for a new, easy and convenient way of paying for everyday goods and services. Thanks to the huge growth we are seeing in contactless payments, consumers are looking for even more convenience when it comes to paying and these partnerships show how the worlds of fashion and technology can combine to provide consumers with quick, easy and convenient ways of making secure payments for £30 and under.”