BASEL Q&A: Edward Ferris, managing director, Burrells Jewellers

On Tuesday September 20 2016, the Ferris family celebrated the opening of their new Winchester Burrells boutique with an evening of storytelling, courtesy of ‘The World’s Greatest Explorer,’ Sir Ranulph Fiennes. More than 300 people filled The Great Hall to hear Sir Ranulph talk about his intrepid expeditions across the globe and then after the talk guests joined owners Edward and Tom Ferris in the Winchester store where chairman, Bill Ferris, officially opened it to the public. Lord-lieutenant, Nigel Atkinson Esq, chairman of the County Council, Keith Chapman MBE, and deputy mayor Cllr David McLean attended the event and offered a warm welcome to the Ferris family, stating what a wonderful addition the new store was to Winchester’s High Street.

Burrells Jewellers managing director, Edward Ferris, discusses his plans for Basel and what wowed him last year.

Why is Baselworld an important date for your calendar?
We get to see what our key watch brand partners are launching for the year ahead.

How did you find last year’s show?
Fantastic, there seemed to be a real buzz, we were just months away from opening our new store in Winchester, so we had a lot to do to finalise everything with all our brand partners.

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What was a show highlight for you from last year’s Baselworld?
A Breitling highlight was the Avenger Hurricane, with the launch of their new material ‘Breitlight’. The Omega Speedmaster CK2998 I loved and the Tudor Black Bay Bronze was also definitely a highlight. Tag Heuer’s stand out timepiece was of course the Monza for the 40 year anniversary, in black titanium.

What do you look for in new brand partners?
Brand awareness, whether we feel we could work closely with the senior team and products we would buy for ourselves.

How long do you spend at the show and how do you manage your time efficiently?
We have three days/ two nights at the show. We normally have 15 appointments and we try to spread them over the three days so we have time to look around and meet up with friends.

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