The Baselworld trade show attracts visitors and exhibitors from all around the world.
This year marks Birmingham-based manufacturer Charles Green’s debut as exhibitors at the much-anticipated show. Professional Jeweller caught up with company director, Oliver Sutton, to find out more…
This is your first time exhibiting at Basel, what are you hoping to get from the show?
As this is our first time at Basel we’re not going with any great expectations. We’re hoping to see old friends, make new ones, and wow them both with our jewellery.
Why did you decide to exhibit at Basel this year?
I can confidently say that we now manufacture some of the finest diamond jewellery, and so we need to go where the world’s most discerning retail jewellers go. We need to meet and work with jewellers who share our values, and who appreciate fantastic craftsmanship.
What have you done to prepare for the show?
We have focused largely on producing ‘wow’ jewellery. We need to turn heads, it’s a crowded show, and so we’ve manufactured some real show-stoppers. Steve, Marcus and myself are touring the UK with some of these pieces trying to drum up support and give people just a taste of what we are truly capable of. I’m delighted to say the response so far has been ‘wow’.
What will you be showcasing at your stand?
We will be exhibiting our ‘Wonders’. These are one-off pieces designed and manufactured specially for the show. We will also be exhibiting the Lux collection in its entirety, which now includes a range of engagement rings. One late addition to our range is arguably one of the most exciting: we have successfully reinvented the wheel with regards to the classic four claw solitaire, it’s one of our many must sees.
What else is in store for Charles Green this year?
As well as exhibiting as Baselworld, we’re also moving onto the boulevard at IJL. We have numerous new product launches in the pipeline, but from experience I’ve learned it’s best to keep these things secret!