BaselWorld adviser urges industry to diversify

Patrice Besnard wants industry to learn from lessons of the recession.

Patrice Besnard urged the watch and jewellery industry to consider new avenues of business, such as sub-contracting, to stay afloat in tough times.

Besnard, a French advisor to trade show BaselWorld, said at the exhibition’s opening press conference that the industry must learn from the recession by making itself more adaptable.

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Besnard said: “We have to learn to live with the lean years and the fat years.”

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