Baselworld cuts down days amid challenging market

Baselworld 2016

Switzerland-based trade show Baselworld has reduced the duration of next year’s event.

Commenting on the outcome of this year’s show, Sylvie Ritter, managing director of Baselworld, said that the industry is currently going through a challenging phase, which particularly affects smaller companies.

Listening to its exhibitors and in agreement with the members of the show’s different committees, Baselworld’s organisers have decided to cut next year’s event down to six days and adjust the prices accordingly.

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Therefore, Baselworld 2018 will be held from Thursday 22 to Tuesday 27 March 2018, with the traditional press day on Wednesday March 21.

Ritter comments: “Baselworld will maintain the attractiveness of the show and its global impact by remaining faithful to our strategy which favours quality and leverages diversity in all sectors.”

This year Baseworld celebrated its 100th anniversary and bosses revealed they had refused entry to some brands to to uphold their focus on quality.

With slumping exports of luxury Swiss timepieces appearing to dash hopes of a market rebound, this year’s exhibition came on the back of a turbulent year for the industry.

According to Baselworld, visitors to this year’s event were down by 4% vs 2016.

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