BaselWorld exceeds Ole Lynggaard’s expectations

Brand reports on increased international interest and new relations.

Ole Lynggaard has released its post-BaselWorld report, describing the show as exceptional and exceeding all of its expectations.

The Danish brand showcased its collections for the fifth time at BaselWorld last month, describing the show as a great success, with an increase in international interest and the creation of "important new relations and partnerships".

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Ole Lynggaard celebrates its 50th anniversary this year and launched several collections in honour of the event at BaselWorld, including the Snakes collection inspired by one of its never-before-seen designs from the 1960s.

The brands chief commercial officer Michel Normann said: “BaselWorld 2013 continues to be a strategic cornerstone for our company and for our ambition to expand our brand and geographic footprint further, while preserving our family identity.

"Our philosophy is to give women all over the world a feeling of being beautiful and unique. The great results, positive feedback and high energy at our stand really confirm that Ole Lynggaard ranks among the most beautiful and unique jewellery brands in the world, and we couldn’t be more proud."

At present Ole Lynngaard sells through about 300 high-end independent jewellers across Europe.



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