Watch and jewellery show joins Facebook and Twitter.
BaselWorld has set up profiles on social networking sites Facebook and Twitter to better communicate with its audience.
The event said in a statement: “BaselWorld is adopting new communication channels. With these profiles, BaselWorld is giving its guests from all over the world the opportunity to engage in direct and uncomplicated communication with the show.”
The watch and jewellery trade show will also be posting videos on Youtube and Vimeo and photos on Flickr.