BaselWorld to raise bar for trade fairs in 2015

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BaselWorld has reported on a successful 2014 event, welcoming about 150,000 attendees to the eight-day Swiss show, describing “enthusiastic feedback from all players”, with expectations exceeded in relation to business, the quality of the event, media presence and brand exposure.

In total, the show hosted about 1,500 jewellery and watch exhibitors from more than 40 countries, with the show itself said to directly and indirectly generate an income of around CHF2.4 billion (£1.62bn) a year, which it says equates to about 13,000 jobs.

The show now plans to “raise the bar” in 2015, with an event that will “reaffirm its premier position in the watch and jewellery industry”. BaselWorld managing director Sylvie Ritter said: “As we put the closing touches to Baselworld 2014, we are already applying ourselves to our mission of maintaining a perfect harmony between tradition and present day requirements so that Baselworld will continue to fully reflect the reality of the industry and its players next year and beyond.”

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According to the president of the BaselWorld Exhibitors’ Committee Jacques J. Duchêne: “We are extremely satisfied with this year’s Baselworld. The exhibitors made a very good turnover and were positive about the media exposure that has aroused interest in the Baselworld 2014 event. Baselworld is and remains the unmissable show for the watch and jewellery industry.”

Among the brands and chief executives praising this year’s show was Jean-Christophe Babin, chief executive officer of Bulgari, who dubbed BaselWorld as ‘historical’. He said: “Baselworld is that moment in time that determines the future. In the course of one week, we unveil our novelties to business partners and to the press of the whole world; possibly one of the most intimate exercises of a brand, the creation. In return, we feel the emotions that our creations evoke. A capital experience for the future to continue to improve ourselves.”

Chopard co-president Karl-Friedrich Scheufele said the show was “good” for the company, with dealings akin to its 2013 show.
In its official closing statement, BaselWorld said this year’s event bought sparkling results for the jewellery trade, with higher levels of interest and attendees from the US and Arab markets, and improved energy and positivity among exhibitors and visitors.

The show’s loose stone and pearl exhibitors were also pleased with the international outreach of the show. Rosy Blue chief executive Raj Mehta stressed the importance of the show for his company, stating: “It is vital for us to be at Baselworld because it is the most important trade show on the calendar that brings together clients, prospects and colleagues from around the globe.”

This year’s event also drew about 4,000 accredited journalists from more than 70 countries.

Ritter added: “This year’s edition was a true and highly-focused reflection of the changes, trends and innovations within the entire industry. Baselworld is the ideal platform for the watch and jewellery industry to showcase innovations, attract international interest and enhance business.”

Ritter stated that she was particularly pleased also with the extensive media presence and comprehensive coverage, which was undoubtedly another contributing factor to the show’s success.

The next Baselworld will be held from March 19 to 26 2015.

To view a gallery of BaselWorld 2014, click here

To discover Professional Jeweller’s pick of new jewellery at the show, click here

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