Beaverbrooks confident about Christmas trading

Beaverbrooks director Daniel Brown is feeling confident about Christmas.

Retailer reports buoyant consumers and expects boost from VAT rise.

Jewellery retail chain Beaverbrooks has said it is confident about strong trading this Christmas.

The jeweller said that it has enjoyed a “reasonably healthy” year to date and that is expecting decent festive trading.

The chain added that it expects shoppers to buy ahead to avoid the VAT rise in January.

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Beaverbrooks director Daniel Brown said: “This year has been reasonably healthy and despite the negative stories in the media consumers appear to be fairly buoyant. Adding in people buying ahead to avoid the VAT increase, there are reasons to feel confident about this Christmas.”

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