Beaverbrooks extends Era range with bridal line

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Collection of vintage-style 18ct gold rings designed for modern bride.

Beaverbrooks the Jewellers has unveiled a new diamond ring collection, adding to the pre-existing Era collection of vintage-inspired pieces.

The Era collection, launched earlier this year to celebrate the company’s 95th anniversary, features a range of pieces modelled after some of the jeweller’s bestsellers over the decades.

The new diamond ring collection includes a selection of 18ct white gold rings set with brilliant-cut and princess-cut diamonds, in halo, heart-shape and solitaire finishes. The entire range aims to reinvent popular vintage styles to suit the more contemporary bride.

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Diamond jewels mark Beaverbrooks 95th anniversary

Beaverbrooks buyer Lorna Burhouse commented: “We are really excited about our new Beaverbrooks Era diamond ring collection. We have scoped out what works for our customers, along with key trends within the bridal market and we are looking forward to launching the range into stores.”

Beaverbrooks now has 65 stores nationwide, selling a range of jewellery from its classic diamond, wedding and engagement ring collections to luxury brands, such as TAG Heuer, Omega, Breitling and Michael Kors.

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