Retailer boosts online offering with site designed to mirror stores.
UK highstreet jeweller Beaverbrooks, has unveiled its new e-commerce website, designed to offer online shoppers an enhanced user experience, with more features and functions to be developed in the coming year.
The new site has been updated to include an easy-to-use product search facility – from which customers have a choice of more than 4,500 products from the Beaverbrooks catalogue.
The website, which is hosted at beaverbrooks.co.uk, has also been designed to uphold and mirror the brand identity of Beaverbrooks stores by using a similar colour scheme and style.
Designed by Manchester-based web agency CTI Digital, the site has been created to the specifications of Beaverbrooks and the needs of its customers. The new site will have a bespoke content management system, e-commerce capabilities and applications to suit customer’s needs including ‘Share’ buttons for Twitter and Facebook, and a wishlist function.
Roger Fairhurst, head of multi-channel at Beaverbrooks, said: "Our main objective was to provide a purchasing platform for our customers which is very much in-line and in keeping with our high street stores. We wanted to turn our site around to make it more user-friendly. CTI produced a functional site that allows our customers to find exactly what they want."
Nick Rhind, managing director of CTI Digital, said: "We were delighted to work on such a large project for an outstanding company like Beaverbrooks. The current website represents the first phase in a new online strategy and there are many more exciting developments to come over the next year."
First established in 1919, Beaverbrooks is one of the UK’s leading jewellers with 65 stores nationwide.