Freshwater pearl and CZ jewels mark new route for Grenchen Time.
Distributor Grenchen Time is launching Nona Jewellery in the UK and Ireland, debuting the collection at the next Company of Master Jewellers’ buyers’ meeting in March.
Branded jewellery is a new direction for Grenchen Time, which is known for being the UK distributors of Rodania watches and Michel Herbelin watches. The company said it felt like the right time for them to work with a contemporary jewellery brand.
Grenchen Time’s marketing director Suzie Brooks stated: "When we saw the Nona collection for the first time it struck a chord with us as we could immediately see how the brand could fit into our existing offer of quality mid-market brands. The designs are contemporary and sharp with each piece finished to the highest standards. With retail prices from £39 to £385, the collection is keenly priced but with a luxury feel."
The Nona range features freshwater pearls and cubic zirconias set into rhodium plated silver. The pieces have also been designed with trends and wearability in mind, with ergonomics factored into each piece.
The range will be launched at the CMJ trade event, which takes place on March 16 to 17 2014.