Brand to develop its online social networks and community.
Bell & Ross has announced the arrival of Simon Cudd as its community ambassador within its digital department.
The brand has long been proud of its online heritage, as one of the first watchmakers to create a website back in 1999. In 2009, it was the very first to make all of its watch lines and accessories available to purchase online and in May this year launched a new website which will be translated in eleven languages and which provides the brand with a new global showcase.
Now, with a development across social networking platforms, Bell & Ross has selected Simon Cudd to help grow and develop its online community. The brand sought an individual to help it respond to its growing fan community already in place.
Cudd is the co-founder and moderator of www.br-avo.com, which was the first non-official Bell & Ross
website created in 2009. In addition to Cudd’s command of web tools and social networks, he has been following the Brand for many years and knows it inside-out.
As an owner of numerous Bell & Ross models and a watch enthusiast, Cudd already runs the online community, which he himself created. His role will involve promoting experience sharing within the community, improving
community cohesion, discussing his passion and sharing his brand experience with other enthusiasts.
In complement to Bell & Ross’ existing digital team, Cudd’s will work as a free agent, as a leader of virtual communities, generating discussions and content on these values and developing brand awareness within different web communities.
Although his role is virtual, there will be a strong real-world component as Simon will organize meetings with fans and collectors across the globe in order to bring the community spirit to life.