Benevolent Society Ball promises to bring Christmas cheer

The British Allied Trades Federation Benevolent Society has announced that the 83rd annual ball is going to be another Christmas extravaganza.

Taking place on December 13 2018 at the St Johns Hotel in Solihull, attendees to this year’s ball can expect plenty of festive cheer.

Over 400 trade guests are expected to attend this black tie event, with many companies using it as the perfect occasion to celebrate Christmas industry friends and colleagues.

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While the event always takes place in December, after last year’s success this year Christmas will be the central theme, with rumours circulating that a large gentleman with a white beard and a red suit may appear in person at the ball.

Jewellery & Watch will once again be the ball’s headline sponsor, with many other industry companies backing the event as well.

The committee are also pleased to once again welcome the NAJ Jewellery Awards as an important part of the night.

During the evening a charity auction will be conducted by David Doyle of Jewellery Brokers and Diamonds Please, the society’s vice chairman, and if last year’s event is anything to go by then over £35,000 could be raised on the evening for charity.

Lots donated for the auction so far include lunch for 10 at The Birmingham Assay Office, sponsored by Lawrence Blunt; a full days clay pigeon shooting for 10 people followed by dinner, sponsored by T H March & Co; a full VIP Package to an NEC Venue donated by Paul Thandi and Kathryn James of the NEC Group; and a days sailing for 10 people on “Seaspray” an Ellen McArthur Trust sailing Boat.

More exciting Auction Lots, and further sponsors too, which currently include Hockley Mint, Charles Green, the NEC Group and RiverMounts, to name but a few, will be confirmed shortly.

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