Bering announces new South East sales manager

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UK sales team given boost as Matt Aldridge takes on South East.

Danish watch and jewellery brand Bering is continuing the expansion of its UK sales team with the appointment of Matt Aldridge as area sales manager for the South East of England.

Aldridge will ensure the continued growth and expansion of Bering, having joined the company earlier this year. Previously, he was responsible for growing a family jewellery business in Cheshire and managing three jewellery and watch stores.

Aldridge commented: “I have been on the other side of the retail ‘counter’ for the past five years and feel that I can transfer a lot of my experience and skill to the role. I can relate to customers more having been in their shoes and I have the advantage of knowing what customers want from an account manager and the support they need. Bering is the brand on everyone’s lips in the industry at the moment and it is incredibly exciting to be a part of it.”

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Since its arrival in 2011, Bering has made a positive mark on the UK market with 400 account openings and a handful of awards, including the Company of Master Jewellers’ Supplier of the Year gong.

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