Bering joins PJ Hot 100 as Gold Partner

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Watch and jewellery brand signs up to sponsor second Hot 100 of 2013.

Bering Time has signed up as a Gold Partner of the Professional Jeweller Hot 100 2013 in association with the Company of Master Jewellers.

The watch and jewellery brand has signed up to sponsor the Trailblazers category of the Hot 100, a section dedicated to pioneering individuals in the jewellery industry who are forging their own paths and creating new initiatives within the trade.

By becoming a Gold Partner, Bering has been allocated exclusive money-can’t-buy tickets to the Professional Jeweller Hot 100 2013 party. It will also have branding at the event, which takes place this year on September 3 at One Marylebone, and in the Hot 100 book, which will be given to guests at the party and then mailed out with the October issue of Professional Jeweller magazine.

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Bering UK director Henrik Leth Møller said: "On behalf of Bering Time I am extremely pleased to once again sponsor an event created by the innovative team behind the Professional Jeweller, which besides having created an industry-leading magazine in a very short time have brought us outstanding industry events such as the London Watch Show and the Hot 100.

"The Hot 100 is a much anticipated celebration of some of the most outstanding of the industry’s innovative and hard-working individuals. It is a chance to give the top performers a deserved pat on the back and it is something that Bering is proud to be sponsoring. Everybody at team Bering is looking forward to meeting the whole industry for a celebration of this year’s Hot 100."

This is the second Hot 100 event that Bering has sponsored this year, having signed as a Gold Partner for the inaugural WatchPro Hot 100, which took place in July. It was also an exhibitor at the first London Watch Show, which also took place in June.

Bering joins a prestigious group of sponsors of the Professional Jeweller Hot 100 2013 that include Principal Partner The Company of Master Jewellers, Diamond Partner IJL, fellow Gold Partner Tresor Paris and Photobooth Sponsor Clogau Gold. For more information on the Hot 100, click here

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