Henrik Leth Møller says brand has enormous potential in the UK.
Trollbeads has named its new UK sales director as former Bering managing director Henrik Leth Møller.
Leth Møller joins Trollbeads from fellow Danish company Bering Time, which specialises in men’s and women’s watches. He has lead the brand in the UK since 2011, and is responsible for its successful market debut and the growth of its significant retail presence. Prior to Bering he worked for five years as chief executive of Danish silver jewellery brand Spinning Jewellery.
Leth Møller will officially taking up his role on January 2 2014, and will be responsible for developing and managing Trollbeads sales strategy throughout the UK and Ireland, overseeing all sales related elements of the business.
He will report directly to Trollbeads in Denmark and to the recently appointed Trollbeads UK chief executive, David Riddiford.
Leth Møller said of his appointment: “Trollbeads is an international Danish company with a great legacy and I am proud to become a party of this inspirational and innovative organisation which designs truly unique and original jewellery.
“This is a brand with enormous unleashed potential and I am very much looking forward to developing the business here in the UK.”
Trollbeads UK is a subsidiary of Danish jewellery brand, Trollbeads, following the acquisition of distributor, Fable Trading Ltd in September.