Beyonce launches new Lorranie Schwartz collection

Beyonce-2BEhappy.jpg

Jeweller proves her star cliental in a glitzy New York launch

Pop star Beyonce leant a hand launching Lorranie Schwartz’s new collection 2BHAPPY in New York this week.

Posing on the red carpet, Jay-Z’s other half spent time showing off the freshly launched collection next to pal and reality star, Kim Kardashian. The pair modelled diamond laced bracelets and earrings from the line but there was no budging Beyonce’s platinum set, 18-carat emerald cut diamond engagement ring.

The event drew big stars from the American entertainment world, including Patti Labelle, Ashanti and Mary J Blige.

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Speaking about her jewellery to Instyle magazine Schwartz explained: “We make the metal so fine that the light shines through, some people don’t believe it’s real." However, it was a ‘happy-face bracelet’ that drew the attention of Gossip Girl star, Blake Lively who explained, “It’s the little girl in me, we are attracted to sparkles. This is probably my new favourite piece by her.”

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