BFC launches ‘Business of Retail’ designer pop-up partnership

The British Fashion Council has announced that it will launch a ‘Business of Retail’ designer pop-up in Bicester next month.

The pop-up is part of a new two year collaboration with The Bicester Village Shopping Collection.

The ‘Business of Retail’ partnership will begin with the launch of an exclusive boutique showcasing a unique edit of a number of fashion brands including Christopher Kane, Mother of Pearl (pictured), Perfect Moment and Peter Pilotto.

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Caroline Rush, chief executive at the BFC, is looking forward to what the new partnership will bring to the group. She said: “We are delighted to launch the BFC’s new Designer Pop-Up in partnership with Bicester Village, which will include some of the most exciting and creative British brands.

She added: “We are thrilled to be working with Desirée Bollier and her team on a partnership that will not only allow the designers to benefit from the company’s strong commercial expertise, but also to gain essential business skills to pair with their strong design experience.”

The BFC and Bicester Village are hoping the collection will help support British designers through the business mentorship programme and the commercial opportunities arising from it.

Desirée Bollier, chief merchant and chair of the Bicester Village Shopping Collection, said: “The pool of design talent here in the UK is extraordinary. By working together with the British Fashion Council, it is our ambition to champion this creativity and arm designers with the skills and tools needed to build sustained commercial success. This designer pop-up coupled with our ‘Business of Retail’ development programme represents our commitment to great British design and to the future of the British fashion industry as a powerful engine of economic growth.”

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