Bijorhca gears up for revamped 2014 event

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Fashion-led show promises new layout to boost exhibitors visibility.

Trade event Bijorhca Paris is preparing for a successful international show attracting thousands of French and international guests, buyers, retailers in September.

The event, which showcases couture and fashion brands, watches, jewellery supplies and equipment, will host over 500 brands (50% French and 50% international exhibitors from over 30 different countries) and 15,000 visitors.

The fine jewellery and watchmaking area will feature over 170 brands, with 80 of them first time visitors to the show, as well as a programme of talks hosted by key players in the silver and gold jewellery sectors.

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The fashion jewellery area will be taken up by 320 exhibiting brands, accounting for 55% of the overall exhibitor presence at the show. There will also be a space dedicated to a selection of niche brands coined Cream by Bijorhca, as well as talks by style consultants, stylists and influential bloggers.

Fashion jewellery buyer for Du gris pour les souris, Corinne Petit, explained: I visit Bijorhca Paris to meet my regular suppliers and to discover new designers and new labels. I am mainly interested in fashion jewellery. I was very impressed with the equal split of French and international labels at the show. The event offers us the opportunity to meet small designers who still use artisan methods in their creations.”

Additionally, the trade event promises over 300 journalists will be visiting the show representing 130 printed, broadcast and internet titles.

Official event advertising promises a “new layout with revamped themed areas to enhance exhibitors’ visibility and help buyers find what they are looking for”.

Bijorhca Paris will take place at the Paris Porte de Versailles, pavilion 5, from Friday 5 to Monday 8 September. To find out more and to discover the line-up of brands exhibiting at the event, visit bijorcha.com.

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