Ads to target festive shoppers buying jewellery.
The Birmingham Assay Office has launched a consumer ad campaign to raise awareness of hallmarks among this year’s Christmas shoppers.
The campaign will run throughout November and December within the Midlands. In December the Birmingham Assay Office is also planning to run a radio campaign with Smooth Radio 105.7FM.
The Birmingham Assay Office said that the campaign will aim to increase consumers understanding of the value of hallmarking.
A spokesperson said: “It will explain that when buying fine jewellery this festive season, make sure you ask to see the hallmarks – they are your guarantee of the precious metal content. There must be at least three different marks to be a full legal UK hallmark.”