Rebranded Analytical Laboratory to expand Assay Office's services.
Assay Office Birmingham’s Analytical Laboratory has rebranded as AnchorCert Analytical, marking its continued efforts to expand into new sectors alongside its existing links with the jewellery industry.
Having made a name for itself as the market leading precious metal testers, AnchorCert began to expand with nickel testing and has now become one of Europe’s leading specialists in the area.
As EU legislation applicable to jewellery and fashion accessories has developed, so has the investment in the Assay Office’s laboratory services.
New equipment and qualified specialist staff have resulted in a service offering testing compliant with EU, American and Canadian legislation, especially on the content or release levels of lead, cadmium, Chromium VI and other potential carcinogens including azo dyes, formaldehyde and phthalates.
The expansion of AnchorCert Analytical and the specialist needs of its high-tech equipment in terms of climate control, fire retention, gas supply and health and safety have been a significant driver in the Assay Office Birmingham’s decision to move to a purpose built building later this year.
Technical Director Dippal Manchanda, who has driven the development of the analytical laboratory over the past 12 years said: “The move and the rebrand mark a very significant stage in our growth. We have expanded as far as we can within the constraints of our current building. The move will unlock new potential for expansion and the prospects are very exciting”
A new website has also been created to support the growing business.