BJA announces new CEO

Organisation appoints Simon Rainer as its new chief executive.

The British Jewellers’ Association (BJA) has announced the appointment of Simon Rainer as its new chief executive.

The national trade body for the UK’s jewellery supply chain numbers amongst its members some 900 companies, ranging from individual designer makers to the UK’s largest producers, as well as gemstone dealers, internet suppliers and a raft of associated businesses.

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Rainer has over 15 years experience in the international and domestic jewellery markets. He comes from a sales, marketing and general management background, having previously worked with brands Victorinox Swiss Army, Colibri jewellery and Espirit.

Most recently, Simon has been working out of the USA, managing the distribution of watch and jewellery brands to major blue chip organisations, including the US Army, HSN, Sears and QVC.

On his new appointment, Rainer said: “I have an extensive knowledge of jewellery manufacturing processes, and most importantly have a thorough understanding of how the jewellery supply chain works. I understand the routes to market, with empathy for threats, challenges and opportunities that manufacturers and distributors face”.

He added: “In my new role, I want to work closely with the BJA membership to provide a dynamic, credible, reliable and thoroughly professional range of services that best serves the needs of the British Jewellery industry. Above all, the BJA must be approachable with the main objective of adding to the membership’s commercial prosperity”.



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