BJA calls for charity charm competition entries

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Breast Cancer Care to benefit from BJA and IJL bracelet auction.

The British Jewellers’ Association (BJA) has teamed with Birmingham manufacturer Hockley Mint, BJA national committee member Sarah Jordan, high-profile designers and International Jewellery London’s (IJL) late night shopping event, to auction off a unique charm bracelet to benefit Breast Cancer Care.

Shaun Leane, Tomasz Donocik, Andrew Goeghegan, Linda MacDonald, and Alexander Davis have each pledged to design and make an original charm to be attached to the bracelet, which will be cast by Birmingham manufacturer Hockley Mint.

The BJA is now staging a competition to pick two further charms to attach to the bracelet and an entry form is available online at bja.org.uk/charmcompetition. The closing date for entries will be June 17, with winners announced in early July.

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Head of marketing at BJA, Lindsey Straughton, explains: “This is a great chance for designer makers and larger jewellery businesses to gain some great publicity whilst also doing their bit for charity. The finished bracelet will be truly unique, especially as some of the designers taking part are not people who would normally create charms and we are optimistic that its sale will raise considerable funds for this very worthwhile cause.”

The finished bracelet will be showcased on the BJA stand at Olympia prior to the auction, due to take place during IJL’s late night shopping event on August 31.

 

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