BJA launch Fairtrade design contest

BJA-logo.jpg

Competition to support the Foundation's bridal 'I Do' campaign.

The British Jewellers’ Association has combined forces with The Fairtrade Foundation, Hockley Mint and Clark Diamonds to further boost the Foundation’s I Do campaign with a design competition.  

The competition launched this week at The British Craft Trade Fair and is calling on UK designers to create a matching wedding and engagement ring set featuring a 50pt round brilliant-cut lab certified, ethically-sourced diamond and up ½ a carat of small stones, all of which abide by the Kimberley Process regulations. The small stones can be split and used in any way the applicant sees fit.

The winning designer will be required to work closely with Hockley Mint to fabricate the rings in Fairtrade gold which will be gifted by the company. The diamonds will be gifted by diamond dealer Clark Diamonds.

Story continues below
Advertisement

The winning design will go on display at the BJA’s stand at International Jewellery London in September.

Following IJL, the ring will be used by the Fairtrade Foundation to promote its I Do bridal campaign and its work with mining communities.

Entries will close on June 1 2015. The final piece will be fully-finished ready for pre-IJL publicity by July 24 2015.

BJA marketing manager, Lindsay Straughton, said: “This is such a great opportunity for designers to get behind the I Do campaign and embrace Fairtrade gold, possible for the first time, via Hockley Mint. The diamonds kindly donated by Clark Diamonds will light up these very special rings. I look forward to the winning rings being shown on our stand at IJL in September and promoted via the Fairtrade I Do campaign.”

Gary Wroe, MD Hockley Mint, added: “I am a great believer in supporting the mining communities and have offered Fairtrade gold as a casting option for a few years. I look forward to seeing the entries and working with the winner to bring to fruition their designs for this special ring competition.”

“Fairtrade Gold gives jewellers reassurance that their gold has been responsibly mined. It is easy to purchase through manufacturers like Hockley Mint and provides a great story with which to engage consumers. We are delighted to be working with the BJA to raise awareness of Fairtrade gold through this exciting competition and look forward to seeing the winning design on display at IJL later in the year,” said Victoria Waugh of the Fairtrade Foundation.

Mike Barrows, Clark Diamonds, commented: “We are very proud to be supporting both the Fairtrade Foundation and British design talent.”
To enter please download the form www.bja.org.uk/Idocompetition

Authors

*

Related posts

Top