Chief exec Simon Rainer says visibility strategy is delivering.
The British Jewellers’ Association (BJA) books have exceeded 1,000 members for the first time in its history and chief executive Simon Rainer claims it is the organisation’s new visibility strategy that is attracting new jewellery businesses.
The BJA has gone in a new direction since Rainer joined the organisation and has become much more proactive in the market, making itself, in Rainer’s words, “more visible”.
Rainer is now representing the BJA and the British jewellery industry at international forums as well as making sure that the BJA is working hard to serve its members in the UK. New initiatives have included working with the National Association of Goldsmiths on an ethical jewellery working party for the trade, working with the Metropolitan Police on best practice security and shifting its AGM to take place in London during London Jewellery Week selling show Treasure.
“One of the results of making the BJA more visible has been a rise in new people coming to us and our membership is now in excess of 1,000 for the first time,” said Rainer in an interview with Professional Jeweller. “This is proof that the message is out there and we are now planning to have even greater communications with the trade.”