BJA seminars to prepare craftspeople for business

The BJA will host a pair of seminars designed to give craftspeople essential business skills.

Marketing and sales courses to be held in Birmingham and London.

The British Jewellers’ Association (BJA) will host a series of seminars entitled ‘You are the Business’ to give craftspeople an insight into the process of marketing and selling their wares.

The day-long seminars dubbed ‘Marketing your Business’ and ‘Selling Successfully’, which have been designed to as a pair for maximum benefit, will be staged in both London and Birmingham in July.

The sessions will be run by Nicole Bachmann, founding partner of Haywood Mann, which runs and designs tailored leadership and performance development programmes for organisations across Europe.

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Bachmann’s commented: “You are a jewellery designer. You are a jeweller. You are an artist. You are a crafts person; fantastic and well done for getting this far. However, if you are not also a business person, the likelihood of you being able to make a living out of your passion is not very high. Because you are the business.”

The seminars will cover topics including, channels to market, building a marketing strategy, understanding the customer, closing a sale and developing business action plans

BJA’s head of marketing Lindsey Straughton added: “Nicole is a fabulous and motivational speaker and feedback from attendees at her previous seminars has been extremely positive. We know that these days will provide a great opportunity for designers and those running small businesses to get to grips with topics which are for many creative people hard to put into practice.”

Day one of the seminar will take place on June 30 in Birmingham and July 1 in central London. The second phase, ‘Selling Successfully’ will take place on July 29 in Birmingham and July 31 in London and will cover selling solutions, the difference between price and value and closing sales.

The Seminars cost £97 per day. Contact Lindsey Straughton on 0121 237 1110  or Lindsey.straughton@bja.org.uk for further information.

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