BJA to host Growing Your Business seminar

Foci will include marketing, mentoring, press contact and sales.

The British Jewellers’ Association (BJA) is set to host a half-day business seminar at its Birmingham Offices on July 25, providing guests with expertise and advice from a host of prominent figures in the jewellery industry.

The session, titled Growing Your Business, is part of the BJA’s mentoring project which launched several months ago and has to date paired several BJA members with mentees.

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Part of the Growing Your Business seminar will contain a detailed explanation of the work carried out so far by the mentoring scheme and will be supported by a presentation from a mentoring pairing on the benefits of the project on both sides.

Additionally, the seminar will contain presentations on the areas of start up finance, brand creation, exhibitions, sales, marketing and trade press relationships.

The chief executive of the BJA Simon Rainer said: “I am extremely delighted that so many industry experts have offered to make presentations at the seminar.

"It proves that there are many in our industry who wish to give something back by offering their time, advice and support to such a worthwhile project."

The seminar will be broken down into eight parts, commencing with the mentoring project focus lead by Gordon Hamme, followed by a mentoring case study featuring Gary Wroe of Hockley Mint and mentee Louise Mary Muttitt.

Other speakers on the day include SHO Fine Jewellery’s Anne Marie Reeves who will discuss marketing tactics, IBB Amsterdam’s Judith Lockwood who will focus on brand creation, and Professional Jeweller‘s editor in chief Rachael Taylor who will talk about building relations with the UK jewellery trade press.

Further talks will cover jewellery exhibitions, as lead by the British Jewellers’ Association’s Lindsey Straughton, while Gary Williams will lead a session focused on sales.

Finally Gary Lennon and Jessica Rose of London Jewellery School will talk in depth about how to win start-up funding.

The Growing Your Business seminar will kick off at 2pm on July 25 at the BJA’s offices on Vyse Street. Places can be reserved by contacting the BJA directly.



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