Blacklock auctions pearl pendant for Macmillan

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Fundraiser to double as marketing tool for e-tailer’s first Christmas.

Blacklock Jewellery will host an online auction at its website blacklockjewellery.com in December to raise funds for cancer charity Macmillan.

The fine jeweller is auctioning a one-off necklace in 18ct white gold with a creamy pink South Sea pearl at its centre from its Xanadu collection that is worth £650.

Blacklock Jewellery director Chris Blacklock said as well as raising money for a good cause the auction will act as a marketing tool to drive traffic to the online retailer’s website in the peak Christmas trading time. The retailer has teamed with reviews website Qype which is running a countdown to the auction and Macmillan is advertising it through its social networking avenues.

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As well as the money raised through the auction, Blacklock Jewellery will personally top up the donation made to Macmillan. Blacklock said that if the competition runs next year then the prize will be bigger and better.

He said: “This year we’re deliberately going in at a certain level, we’re testing it. We’re using this to try and raise the level of traffic to the site.”

The auction will commence at 12:00 on December 7 and will last for exactly a week.

Blacklock added: “It feels appropriate to celebrate our first Christmas since re-launch by teaming up with such a great cause to give something back. It gives our loyal customers and fans the chance to buy a piece of our fine jewellery at a price that they want to pay. We will also be making a donation at the end of the auction to Macmillan, a cause which is close to many of our hearts.”

Blacklock Jewellery has been a family jewellery business since 1832 and was one of the first diamond merchants in the north of England. This year the company has relaunched itself as an online retailer of luxury jewellery.

This year, father and son Ralph and Chris Blacklock were named as two of Professional Jeweller’s Hot 100. The pair were honoured in the Retail Stars section.

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