Blackpool jeweller embarks on major store transformation project

High-end jeweller Leonard Dews is poised to reconfigure its Blackpool store in a move that will afford it extra space to retail fine jewellery and watches. 

The company is hoping its plans will set the foundation for future growth following a challenging 12 months that saw it lose its Rolex agency last year and close its loss-making Isle of Man boutique.

Owner Michael Hyman told Professional Jeweller’s sister title, WatchPro, that the money the company made from the sale of stock from the Isle of Man store has been re-invested in the Blackpool business, which he described as “being transformed”.

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When the Blackpool store fully reopens in May next year, its retail space will be split roughly 60/40 between luxury watches and fine jewellery.

Dedicated space will be allocated to bridal and other fine jewellery, while the overall retail space will almost double.

The store will have windows facing in three directions on a street just one block back from the seaside town’s famous beachfront.

Blackpool as a town is also improving, according to Mr Hyman. There are improved rail links to London, a tram system is being extended and a new conference centre is opening.

The biggest boost to the profile of the town comes every November when Strictly Come Dancing rolls into the Winter Gardens ballroom.

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