Blue Nile introduces fine designer showcase

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Trend-led designs include pieces by Anne Sportun and Denise James.

US online diamond retailer Blue Nile has launched the Blue Nile Designer Showcase, hosting established fine jewellery brands and emerging talent as an add-on offer.

The retailer said the assortment of fine jewellery "embodies the distinctive vision and craftsmanship from each designer", with various metals, diamonds and gemstones featuring throughout the collections.The Designer Collective has initially launched on the company’s US site.

Blue Nile chief merchandising officer Julie Yoakum said: "The Designer Collective raises the profile of a group of incredibly talented designers and offers our customers a more bespoke product assortment.

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"Our customers choose Blue Nile not only for our fine quality, value, and guidance, but also for our personalised designs, and the Designer Collective will enhance their experience."

The Blue Nile Designer Collective includes rings, earrings, pendants, and bracelets ranging in price from $55 to $6,000.
The designers taking part in the initiative include Canadian jewellery Anne Sportun, Art Deco-inspired jewellery Bree Richey, Denise James, Robert Leser and the Blue Nile Studio.

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