Boodles opens first oversees shop in Hong Kong

Inside Boodles will focus on the making of a one million pound diamond and emerald necklace, airing on Channel 4 this weekend.

Jewellery retailer eyes further global expansion as sales rise 12%.

Boodles has opened an outlet in Hong Kong through a concession in department store Lane Crawford.

The Lance Crawford concession is Boodles’ first store outside of the UK and Republic of Ireland in its 200-year history and comes as the retailer is celebrating a sales uplift of 12% year on year.

Boodles had been considering a number of locations for international expansion, including the US and the Middle East, but has settled on Hong Kong after identifying Asia as a boom market.

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The jewellery chain is looking at further international expansion and said if the Hong Kong Lane Crawford concession is a success it could look at opening in more Lane Crawford stores. It also said that it is considering standalone stores in Asia.

Boodles managing director Michael Wainwright said that he will look to mainland China for the company’s next Asian store, Beijing and Shanghai in particular. He also said that he hopes to open a Boodles store in New York within the next five years.

Although the Hong Kong opening is Boodles’ first international store, it has been catering for international shoppers for some time. The jeweller has a concession in Harrods in London, which is a hub for oversees consumers, and in 2010 it signed Iranian Tanaz Dizadji as the international face of the brand.

As well as Harrods and Hong Kong, Boodles has stores in Dublin, Liverpool, Manchester and Chester.
 

 

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